mParticle

mParticle gives organisations a single point for collecting, governing and activating customer data in real time. It resolves identities, filters bad events, and feeds every tool in the stack without forcing you into a fixed product suite. DPTR layers a people-first strategy on top, turning mParticle’s technical muscle into customer journeys that feel personal, respectful and commercially effective.​‍

Why mParticle suits a human-centred data approach

Unified profiles in moments

IDSync brings all device and channel identifiers together so every action ties back to the same person.​‍

Data quality by design

Data Plans block rogue events before they pollute reports, saving hours of cleansing later.​

Warehouse sync both ways

Reverse ETL pipelines pull traits from Snowflake, BigQuery or Redshift straight into mParticle for instant activation and measurement.​‍

AI-ready segmentation

Predictive Audiences scores intent and churn so marketers can talk to likely buyers before competitors do.​

Scale without stress

The platform handles billions of events per month for brands in retail, media and travel.​‍

Future-proof investment

Recent backing from Rokt is accelerating the roadmap, with clients seeing up to 50 percent stronger outcomes when the two platforms combine.​‍

Core capabilities DPTR unlocks

• Event strategy – we map the moments that matter and configure SDKs and feeds accordingly.
• Identity resolution – rules align anonymous and known activity into golden records with IDSync.​
• Governance and consent – Data Plans, PII masking and regional storage keep privacy teams comfortable.
• Activation at speed – Warehouse Sync, 300+ kits and real-time APIs push data to ads, analytics and CX tools in milliseconds.​‍
• Insight and optimisation – Predictive Audiences and calculated attributes surface next-best offers without data-science queues.

Our delivery method

1. Discover – workshops reveal data blind spots and user pain.
2. Design – we draft an event plan, consent flow and identity strategy that align to business goals.
3. Build – agile sprints stand up SDKs, feeds and governance rules, backed by automated tests.
4. Enable – hands-on sessions empower your teams to create audiences and journeys confidently.
5. Improve – quarterly health checks refine schemas, identity rules and predictive models.

Potential outcomes

• Up to 80 percent drop in downstream data errors after Data Plans stop invalid events.​
• Double-digit conversion lifts when Predictive Audiences targets likely purchasers ahead of campaign launches.
• Faster activation cycles as Warehouse Sync removes manual CSV uploads and keeps warehouse and engagement tools in sync
• Reduced licence and engineering costs by consolidating collection, identity and activation in one composable CDP.​

DPTR ensures mParticle works for humans first—delivering trusted data, timely messages and real commercial returns without locking you into a single way of working.

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