Bloomreach

Bloomreach brings AI-powered search, omnichannel personalisation, and headless content together in one composable Commerce Experience Cloud. DPTR layers a human-centred strategy on top, ensuring every product suggestion, campaign, and content block feels genuinely helpful driving loyalty and revenue without losing brand soul.‍

Why Bloomreach Fits DPTR’s Human-Centred Commerce Vision

Composable by design – Bloomreach is MACH-certified, giving brands the freedom to swap or extend services without re-platforming.‍
AI that earns trust – Loomi Search+ uses semantic understanding and Google Cloud models to surface the right product, even from long-tail queries, improving shopper confidence.
Single customer view – Engagement unifies data and triggers real-time journeys that reflect individual context, not segments.
Headless agility – Bloomreach Content decouples presentation from commerce logic so teams can launch new experiences fast and keep UX consistent across channels
Rapid innovation – The 2024 roadmap adds Scenario Agent (“Loomi, launch a birthday flow”) and Omniconnect for native channel integrations, reducing marketer reliance on dev queues.
Future-proof AI commerce – Radiance Commerce gives Bloomreach conversational buying capabilities, letting shoppers complete orders through a chat-style interface.

Core Capabilities We Unlock Together

Discovery & Merchandising

Revenue-optimised, AI search with dynamic ranking, faceting, and semantic understanding that reflects brand priorities and shopper intent.‍

Engagement CDP & Marketing Automation

Real-time segmentation, predictive analytics, and cross-channel orchestration turn data into personalised emails, SMS, web pop-ups, and in-app messages that land at the perfect moment.

Headless Content & Experience Management

Marketers own content blocks and localisation while developers build on any front-end framework—React, Next.js, or native apps without CMS constraints.

Integration Ecosystem

Pre-built connectors for Shopify, Salesforce Commerce Cloud, BigCommerce, and more slash integration timelines and maintain data fidelity.

AI & Conversational Commerce

Generative product advisors, automated merchandising insights, and AI-driven copywriting tools elevate experiences while freeing teams to focus on strategy.‍

Our Method

Opportunity Mapping – Workshops reveal the micro-moments where search, content, and personalisation can remove friction and spark delight.
Prototype & Validate – We spin up Loomi Search+, real-time segments, and headless content experiments in sandbox to test impact within weeks.‍
Ethical Data Design – Consent frameworks and governance guard-rails ensure personalisation respects user privacy and regional regulations.
Enablement & Growth – Playbooks, paired building, and performance dashboards embed know-how inside your teams, so capability matures sustainably.
Continuous Optimisation – We leverage Bloomreach analytics, AI recommendations, and A/B testing to refine relevance, merchandising rules, and campaign timing in real time.

Potential outcomes

Higher conversion – Brands using Bloomreach Discovery report double-digit uplifts in revenue from search and PLP optimisation.
20 %+ lift in sales from personalised journeys, echoing industry benchmarks cited by Bloomreach Engagement customers.
Faster time-to-value – MACH-certified, headless architecture cuts launch cycles by up to 50% compared with monolithic DXPs.
Scalable conversational commerce – Radiance technology enables chat-based ordering that boosts AOV and reduces bounce, especially on mobile.
Lower total cost of ownership – Composable services mean you pay only for what you use, avoiding vendor lock-in and expensive platform overhauls as needs evolve.‍

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