Braze

Braze unites real-time data ingestion, cross-channel orchestration, and AI-powered personalisation inside one customer-engagement platform; DPTR adds a human-centred strategy that makes every message feel timely, relevant, and respectful. Together, we turn push notifications, emails, in-app experiences, SMS, and WhatsApp threads into fluent conversations that deepen loyalty and drive revenue.

Why Braze Resonates With DPTR’s Human-Centred Approach

• Real-time, code-light workflows – Canvas Flow lets marketers design decision trees and test variants without dev queues, then optimise with Braze’s Intelligence Suite.
• AI that accelerates creativity – Project Catalyst and Sage Predictive tools generate content, predict churn, and recommend next-best actions, shrinking time from idea to impact.
• Personalisation at scale – The AI Liquid Assistant converts plain-language prompts into dynamic Liquid code, so every message reflects live context.
• Open, composable data – Braze Currents and zero-copy warehouse connectors stream engagement events to Snowflake, BigQuery, or Redshift, keeping analytics and AI models fresh.
• Commerce-ready channels – New WhatsApp dynamic images, click-to-buy flows, and a Shopify integration merge content and checkout inside the conversation.
• Global reach with local nuance – Support for LINE, RCS Business, and richer push templates helps brands meet customers on preferred regional channels.

Core Capabilities We Unlock

Real-Time Customer Graph

Braze ingests behavioural, transactional, and profile data at up to 3 000 events every three seconds, building a constantly updated view of each individual.

Cross-Channel Orchestration

Canvas Flow triggers email, push, in-app, SMS, and WhatsApp from a single logic layer, with journey paths self-optimising through AI.

Predictive & Generative Insight

Sage models score churn risk and purchase propensity while Project Catalyst rapidly spins thousands of creative variants for testing.

Data Freedom & Analytics

Currents streams raw events to your lakehouse in near real time; zero-copy connectors remove the need for ETL, keeping compliance intact.

Commerce Messaging

WhatsApp commerce templates and Shopify product feeds let shoppers browse, add to cart, and pay without leaving the thread.

Our Method

1. Opportunity Mapping – Workshops surface the micro-moments where messaging can remove friction or add delight.
2. Ethical Data Design – We architect consent flows, identity resolution, and retention schedules so personalisation respects privacy.
3. Rapid Prototyping – Using Canvas Flow and AI Liquid Assistant, we launch test journeys welcome, cart recovery, loyalty nudges in weeks.
4. Enablement & Playbooks – We co-build with your teams, leaving reusable templates and governance guard-rails.
5. Continuous Optimisation – Sage scores, Currents telemetry, and journey tests guide weekly fine-tuning.

Potential outcomes

• Double-digit uplift in conversion from AI-optimised journeys and predictive churn saves.
• Up to 40 % faster time-to-market for new campaigns thanks to Project Catalyst and no-code Canvas workflows.
• Real-time data availability reduces analytics lag from hours to seconds via Currents streaming.
• Seamless social commerce lifts WhatsApp order rates by integrating browse and checkout in-thread.
• Lower total cost of ownership through zero-copy data sharing and code-light personalisation, removing expensive middleware.