Sitecore

Sitecore’s composable digital-experience platform pairs XM Cloud’s SaaS agility with headless content, real-time personalisation, and cloud-native commerce giving brands the freedom to evolve without re-platforming while keeping every interaction human, helpful, and on-brand.‍ DPTR overlays this power with a people-centred strategy, turning Sitecore’s tech stack into journeys that feel seamless and drive measurable growth.

Why Sitecore fits DPTR’s human-centred vision

Composable and MACH-ready – XM Cloud, Content Hub One, OrderCloud, and Personalize are all API-first SaaS services that integrate or swap out without vendor lock-in.‍
Headless with visual editing – Editors enjoy drag-and-drop page building for React or Next.js front-ends while developers access content through GraphQL or REST.‍
Real-time CDP + personalisation – Sitecore CDP and Personalize ingest behavioural data and deliver one-to-one offers in milliseconds.
Cloud-native scale – XM Cloud deploys on global edge nodes including Sydney and Melbourne via Azure delivering low-latency performance for Australian audiences.
AI-assisted creation – Sitecore AI speeds content ideation, image tagging, and searchability right inside Content Hub.

Core capabilities we unlock

Unified, omnichannel content

We centralise assets in Content Hub One, then distribute to web, mobile, kiosks, and emerging channels through Edge delivery APIs guaranteeing consistency and speed.‍

Real-time personalisation

Using CDP + Personalize, we craft decision models that adjust banners, journeys, and pricing based on live context, boosting relevance without invasive tracking.‍

Commerce everywhere

OrderCloud’s headless marketplace APIs let brands spin up B2C, B2B, or D2C storefronts quickly while keeping catalogues, pricing, and fulfilment flexible.

AI-driven creativity

Sitecore AI suggests copy, crops images, and flags on-brand assets, freeing teams to focus on storytelling rather than admin.

Enterprise governance & scale

Live Copy, multisite controls, and Azure PaaS monitoring keep regional sites aligned, secure, and high-performing without ballooning ops overhead.‍

Our method

Opportunity mapping – Workshops surface the content gaps, data pinch-points, and customer moments that matter.
Composable architecture sprints – We prototype schemas, APIs, and personalisation rules in XM Cloud and Content Hub within weeks, validating impact early.‍
Ethical experience design – Consent flows, accessibility checks, and privacy-by-design CDP models are baked into every sprint.
Enablement & hand-over – Playbooks, component libraries, and CI/CD pipelines upskill your teams to iterate confidently.
Continuous optimisation – Built-in analytics, testing, and AI insights guide ongoing refinement of content, commerce, and personalisation strategies.‍

Potential outcomes

50 % faster go-live by leveraging XM Cloud SaaS and low-code modelling.
Double-digit uplift in engagement when CDP-driven personalisation replaces static content.
Up to 30 % reduction in total cost of ownership versus monolithic DXPs, thanks to composable services and Azure-managed operations.‍
Stronger brand consistency across regions through Live Copy inheritance and multisite governance.
Faster content creation cycles as Sitecore AI automates tagging, cropping, and copy drafts.

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