Magnolia

Magnolia CMS gives DPTR a MACH-certified, composable digital-experience platform that pairs headless agility with enterprise-grade content management so brands can deliver personalised, omnichannel journeys without vendor lock-in. We bring Magnolia’s low-code tools, GraphQL APIs, and multisite governance together with our human-centred design approach, creating digital experiences that feel coherent, responsive, and genuinely useful.‍

Why Magnolia Aligns With DPTR’s Human-Centred Vision

Composable by Design

Magnolia 6.3/6.4 embraces micro-services, APIs, cloud-native deployment, and headless delivery, earning full MACH Alliance certification, so you can swap commerce, search, or DAM services without re-platforming.‍

Headless + Visual Editing

Editors enjoy in-context visual page editing for React, Next.js, and any SPA while developers consume content via REST or GraphQL APIs best of both worlds for speed and control.‍

Low-Code Productivity

Content Type Models and Content Apps let teams spin up new schemas in minutes, accelerating experimentation and shortening time-to-market.

Multisite & Multilingual Governance

Live Copy keeps regional sites in sync with a master, reducing duplication while allowing localised tweaks ideal for brands operating across APAC.

Personalisation Engine

Magnolia’s Context Hub combines behavioural data and rules to deliver segment-level or one-to-one content without external CDPs, making personalisation native, not bolted on.

Enterprise Cloud & DevOps

DX Cloud (PaaS) offers managed CI/CD, multi-cloud hosting, and enterprise-grade security, letting teams deploy globally with confidence and compliance.

Core Capabilities We Unlock

Unified content hub – Consolidate marketing, product, and support content into a single repository, accessible via GraphQL for any channel.‍
Omnichannel experience – Deliver consistent experiences across web, mobile apps, kiosks, and emerging channels, powered by headless architecture.‍
Personalised journeys – Use Context Hub rules for real-time targeting location, behaviour, or loyalty status—without custom code.
Rapid localisation – Launch new country sites quickly with Live Copy inheritance and language tags support.‍
Composable integrations – Ready-made connectors and low-code integration frameworks link Magnolia with commerce, search, analytics, and DAM, future-proofing your stack.

Our Method

Opportunity mapping – We surface the content gaps and customer friction points that matter most.
Composable architecture sprints – Using Magnolia’s low-code tools, we prototype content types, APIs, and personalisation rules in weeks, not months.‍
Ethical experience design – Consent flows, accessibility checks, and governance guard-rails are baked into every sprint.
Enablement & scale – We co-create playbooks, CI/CD pipelines, and component libraries so your teams can iterate confidently.
Continuous optimisation – Built-in analytics and experiment frameworks inform ongoing refinement of content, layouts, and personalisation logic.

Potential outcomes

Faster time-to-value – Brands typically ship new digital experiences up to 50 % faster using Magnolia’s low-code modelling and visual editing.‍
Increased engagement – Personalised content driven by Context Hub can boost click-through and session duration by double-digit percentages.
Lower total cost of ownership – Composable services and managed PaaS reduce infrastructure overhead and maintenance costs compared with monolithic DXPs.‍
Global brand consistency – Live Copy and language tagging maintain design and message integrity across regions while allowing local nuance.‍
Future-proof flexibility – MACH-certified architecture ensures your digital stack evolves with market shifts, not against them.

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